What social technology seems to help with, is give people who would not feel comfortable intruding in someone’s life, a chance to meet them. For example, if I run into someone at a work meeting, and want to get to know them, in the past I would have had to look up their number and call them, or go to their office and meet them, both of which would be quite out of my comfort zone, and not something I would be likely to do. Now, I can send them a quick email, which seems quite normal, and it opens that bridge to get to meet them more naturally.
If I was able to design a new social network tool, I would want it to be more of an aggregate tool. So many social tools already exist, but I personally don’t like having to log into each one, and remember to go to each one. Kind of like what Trillian did for IMs. They didn’t bother to get rights from all the different IM services, they just aggregated everything together.
It would be awesome to design a tool that people could get all their email, calendar, IM, myspace, flickr, youtube, friends and content and just go to one large tool that would filter these all in. One login. Most likely the tools would not allow sharing of content, but I think as long as you could access it from one point, that would help greatly. I think it would be much better to have a tool aggregate current technology then to try to create a new tool that redoes all this work. I don’t think people would want to start over which all the friends and effort they have already put in. Any new tool I think would have a very hard time getting adopted.
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